This is the page where we list our partners — the specialist studios, consultancies and collaborators who work alongside us as we develop and deliver formats. Each one brings something we don't, and together they help shape how Walking on Air operates.
"We engaged Idiro Analytics to help shape our AI and data strategy as part of the evolution of our television production business. From the beginning, the team brought a practical understanding of both the opportunities and the limitations of AI, which we found refreshing. They helped us identify where data and AI could genuinely improve our operations, audience insight and internal workflows, rather than pursuing technology for its own sake.
Idiro worked closely with our team to develop reporting and visualisation capabilities that gave us better visibility into performance and decision-making across the business. They also guided us on how tools such as Claude and ChatGPT could be introduced into our day-to-day production, research and administrative processes in a controlled and useful way, saving considerable time across the company.
Their approach was collaborative and adaptable throughout. As priorities shifted during projects, they adjusted quickly and kept communication clear and straightforward. We found Idiro to be knowledgeable, grounded and easy to work with. They combine strong technical capability with commercial realism, which is rare in the AI space today. We would have no hesitation in recommending them to organisations looking to make practical use of AI and data."