Walking on Air is an independent television format studio. We develop original show formats for broadcasters and streaming platforms — bold premises, durable mechanics, and worlds people want to live inside.
We obsess over the mechanics — the moment of jeopardy, the rule that travels, the casting that makes the room lean in. Then we build the show around it. Every format leaves our studio with a complete bible: format rules, episode arcs, casting profiles, look-and-feel decks and a sizzle where it matters.
Our work spans unscripted entertainment, reality competition, late night, documentary and family game shows. We work with commissioners across Europe, and design every format to travel internationally — to feel native in any market that picks it up.
If you commission, produce or distribute formats — or if you're a brand looking for a story-driven TV property — we'd love to hear from you.
From a single sentence to a fully scripted bible — paper formats, sizzles and pitch decks.
We partner with broadcasters and platforms across Europe to bring formats to screen.
Travelling formats are in our DNA. We localise without losing the spark.